SEO OPTIMIZATION

SEARCH ENGINE OPTIMIZATION (S.E.O) IN CALIFORNIA U.S.A

According to definitions by webopedia.com

 SEO is short for search engine optimization or search engine optimizer.

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results. Search Engine Land's Guide to SEO explains the ranking factors in more depth, in a tutorial providing tips and advice on implementing them.

Climbing to the top of Google's free SEO listings is a key marketing objective for most businesses and marketers, throughout the world. A top-rated SEO Company should be able to get your business to the top of Yahoo/ Bing /Google / but also;

 a) Should be able to explain how the process works,

 b) Should be able to Understand your marketing objectives and keywords, and

c) Should Provide metrics showing your improvement over time in terms of Google rank and inbound search queries. Furthermore, a top SEO company should have client references and success stories of effective SEO.  Should you outsource your search engine optimization to a professional SEO company in California throughout Sacramento?  Not just Sacramento, but surrounding cities like, North Highlands, Rancho Cordova, Carmichael, , Folsom. And more. That's what Search Engine Optimization, or "SEO," is all about.

LIST of World’s leading search engine optimization companies

1) Netmark.com

 Idaho Falls, Idaho

 Chad Heath

800-935-5133

2) Higher Visibility

 Memphis, Tennessee

 Adam Heitzman

877-608-4848

3) 1SEO.com

 Levittown, Pennsylvania

 Lance Bachmann

1-215-946-1046

4) Geary LSF Group

 San Diego, California

 Cary Johnson

(800) 552-0965

5) 180Fusion

 Ladera Ranch, California

 Hugh Benjamin

877-844-1368

6) Lead to Conversion LLC

 Hudson, Ohio

 Matthew Travers

855-473-6582

7) Perfect Search Media

 Chicago, Illinois

 Matt Chiera

(877) 655-8227

8) SEO Image Inc.

 New York, New York

 Alan Rabinowitz

888-736-2667

9) Customer Magnetism

 Virginia Beach, Virginia

 Aaron Leslie

866-798-3862

10) Web Metro

 San Dimas, California

 Mark Osborne

866-922-4632

Search engine optimization tips.

Here is a quick tips on how you can improve your SEO without spending extra coins.

You should;

a) Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.

b) Get the owner or CEO Blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!

c) If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.

d) Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

e) The quickest way to get your site spidered is by getting a link to it through another quality site Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. And at rimes is a waste of resources.

f) Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results because Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing.

g) Ditch the index.html or default.php or whatever the page is and always link back to your domain. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.

h) Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or Images

It should also involve aspects such as analyzing page element, Meta tags, back links, website structure, titles and many other elements that can influence search engine ranking. The content on the specific web pages should also be analyzed with a lot of keenness so that if at all there need to rewrite its content then it be done before the real optimization is actually started on that site. During this process, there will in cooperation of analysis of keyword density, word count and keyword prominence.

If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

Some useful questions to ask an SEO include:

Can you show me examples of your previous work and share some success stories?

Do you follow the Google Webmaster Guidelines?

Do you offer any online marketing services or advice to complement your organic search business?

What kind of results do you expect to see, and in what timeframe? How do you measure your success?

What's your experience in my industry?

What's your experience in my country/city?

What are your experience developing international sites?

What are your most important SEO techniques?

How long have you been in business?

How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate search engines guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider;

No one can guarantee a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

Be careful if a company is secretive or won't clearly explain what they intend to do.

Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.

You should never have to link to an SEO.

Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.

Choose wisely.

While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/

html/businesstechnology/2002002970_nwbizbriefs12.html.

While Google doesn't comment on specific companies, we've encountered firms calling them SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.

Be sure to understand where the money goes.

While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.

What are the most common abuses a website owner is likely to encounter?

One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

What are some other things to look out for?

There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

Owns shadow domains

Puts links to their other clients on doorway pages

Offers to sell keywords in the address bar

Doesn’t distinguish between actual search results and ads that appear on search results pages

Guarantees ranking, but only on obscure, long keyword phrases you would get anyway

Operates with multiple aliases or falsified WHOIS info

Gets traffic from "fake" search engines, spyware, or scum ware

Has had domains removed from Google's index or is not itself listed in Google

If you feel that you were deceived by an SEO in some way, you may want to report it.

In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: call 1-877-FTC-HELP, or write to:

 Federal Trade Commission

 CRC-240

 Washington, D.C. 20580

If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.

TIP: If you’re a Search Engine Land member, the Search Engine Land Guide to SEO is available as a downloadable eBook. It’s just one of many benefits you get.

More Guides & Books

Another excellent guide is Google’s “Search Engine Optimization Starter Guide.” This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed. You’ll find it here.

Also well worth checking out is SEOmoz’s “Beginner’s Guide To SEO,” which you’ll find here, and the SEO Success Pyramid from Small Business Search Marketing.

There are also a variety of print books you might consider. Here’s our review of some newer books: A Roundup of Best SEO Books.